About MoralDNA™

MoralDNA™ is a personality profile which was co-designed by Professor Roger Steare, The Corporate Philosopher, and Pavlos Stamboulides, Director of Psycholate. It is free of charge for personal use, and the profile it creates is designed to help you understand your moral values, how you prefer to make good decisions and ‘do the right thing’. We emphasise the word prefer, because how we make decisions and do the right thing develops throughout their lives and this can also vary according to the circumstances we find ourselves in.

We invite you to join more than 100,000 people from over 200 countries who have already completed MoralDNA™. Their input and yours, sheds light not only on how we all make decisions about how we behave with family and friends, but also about our workplace culture and values.

MoralDNA™ in the media

How MoralDNA™ works
We measure three decision-making preferences: the Ethic of Obedience (fear), the Ethic of Care (empathy) and the Ethic of Reason (logic). From the order of your preferences, we define your MoralDNA™ character – Philosopher, Judge, Angel, Teacher, Enforcer or Guardian. We also measure ‘Who you are’ and ‘Who you are at work’, to see if you change in a business context. Finally, we score you on the ten moral values of Wisdom, Fairness, Courage, Self Control, Trust, Hope, Humility, Love, Honesty and Excellence.
When will I get my report?
As soon as you submit the questionnaire, the MoralDNA™ program will analyse your answers and prepare a detailed PDF report which is emailed to you instantly. Once you receive this you will be able to see your type, any difference between your personal and work profile and what your values are. Be assured that this data is securely protected and will never be shared with any third party in an identifiable way.